Our mission


What started as a mission for a healthier alternative to smoking has quickly evolved into a movement that stretches worldwide. Rebels and Kings represents an unparalleled lineup of exquisite flavors, as well as an image with passion and drive. We have come together to create flavors that are unforgettable while striving to bring a unique appeal to every individual. More than a lifestyle, Rebels and Kings is a movement made up by all of our supporters and driven by excellence.

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